IDEOS launch - Germany

During the press conference, Huawei Device’s Chief Marketing Officer, Victor Xu, shared insights on the smartphone industry and Huawei Device itself, including the company’s smartphone strategy and how IDEOS came about.

Enrico Salvatori, SVP Qualcomm, gave a short presentation about Qualcomm's strategic partnership with Huawei Device. After this presentation, Mr. Xu and Mr. Salvatori presented IDEOS to the audience for the first time. Following this, Arne Herkelmann, Global Product Manager Huawei Device, explained the features of IDEOS in fuller detail.

The audience was very engaged throughout the presentations and asked many questions during the Q&A. Overall, the journalists have provided very positive feedback on the new product and Huawei Device's strategy after the press conference.