Huawei Device News

Huawei Grasps Premium Smartphone Segment with Release of Ascend P2 & Ascend Mate

20-May-2013

Middle East - May 19, 2013: Huawei, a leading global information and communications technology (ICT) solutions provider, has unveiled its latest series of Ascend smartphones across the Middle East as the company looks to deliver on its new “Make it Possible” consumer platform while advancing its position amongst the top five worldwide smartphone brands¹ .

The much anticipated Ascend P2—the world’s fastest 4G LTE smartphone—and the Ascend Mate—the world’s largest smartphone with a 6.1” screen—were originally previewed at this year’s Mobile World Congress and Consumer Electronics Show. In a similar style, the two devices were revealed in the Middle East during a glamorous media launch held at the Armani Hotel at the base of the iconic Burj Khalifa tower in Dubai, UAE. Both smartphones are set to be on retail shelves across the region by June 1.

"We first launched the product name of ‘Ascend’ just over a year ago, and have since introduced a series of flagship products offering the perfect combination of elegance and power,” says Mr. Jiao Jian, President of Huawei Device Middle East. “Today we are further strengthening that brand promise in the Middle East under our ‘Make it Possible’ platform. Both the Ascend P2 and the Ascend Mate reflect that commitment and our belief that there’s no need to compromise when desiring the perfect smartphone.”

The Ascend P2 is the world’s fastest 4G LTE smartphone featuring a 1.5 GHz quad-core processor and compatible with LTE Category 4, providing an ultrafast web experience with download speeds of up to 150 Mbps. Running on the Android 4.1 operating system and with Huawei’s own Emotion 1.5 user interface (UI), the smartphone is powered by an impressive 2420 mAh battery and is capable of downloading HD movies in minutes while loading online videos, web pages, songs or e-Books in just seconds.

The Ascend Mate boasts a screen-to-body ratio of 73% – the highest in the industry – which maximizes viewing pleasure for emails, documents, videos and games. The 6.1-inch high definition LCD screen has a resolution of 1280 x 720 for unsurpassed clarity and color accuracy, with the ‘Magic Touch’ feature providing enhanced screen responsiveness. Offering a supercharged entertainment, communication and creative experience, the Ascend Mate is still slim and stylish, designed to fit comfortably in a single hand at just 9.9mm thin at its narrowest part.

“Based on more than two decades of success in the information and communications field, and with our own channel expertise, unparalleled R&D capabilities, and strategic partnerships with leading telecom operators, Huawei is today transforming to a leading consumer brand worldwide,” adds Mr. Ashraf Fawakherji, Vice President of Huawei Device Middle East. “Having traditionally been known as a B2B brand in the Middle East, we are of course still establishing new relationships with the public, and are encouraged by the growth we have already achieved in an incredibly short period of time.”

The Middle East has been a key market for Huawei for over a decade. While the company has long supplied networking solutions to top telecom operators, the company has only recently pushed into the consumer electronics segment over the past two years with devices like its Ascend P1 S—the world’s slimmest smartphone at time of launch—and the MediaPad 10 FHD tablet. It’s most recent expansion within the Middle East market has helped the company’s worldwide consumer business realize global sales revenue of $7.7 billion last year—an increase of more than 8% year-on-year—shipping more than 127 million devices.

One of the keys to the company’s rapid consumer expansion has been its longstanding strengths in the ICT research & development field. Huawei annually invests an average of more than 10% of its total revenue into R&D with the company maintaining a total of 16 R&D centers and 28 joint innovation centers worldwide. In 2012 alone, Huawei invested $4.83 billion—or 13.7% of its total sales revenue—into research and development programs.

Today Huawei’s main ‘Ascend’ smartphone line spans four different product series including a Youth, Gold, Platinum, and Diamond class which each offer a unique technology package to consumers at a variety of different price points.

The Ascend P2 and Ascend Mate will be retailed at AED 1799 and AED 1599 respectively, available on the open market at major retail outlets.

1 http://www.idc.com/getdoc.jsp?containerId=prUS24085413

Shenzhen telecom firm trying to take its phones globe

07-May-2013

Shenzhen telecom firm trying to take its phones globe

Huawei Ascend W1 @ Make Dreams Possible

15-Mar-2013

There are the stories related to experience, creation, change and love. Start from here, following our four dreamers to pursue their dreams and getting the power to insist on your dream, Click Now!

https://www.facebook.com/huaweidevice/app_114949272024110

http://www.youtube.com/user/HuaweiDeviceCo

Dubai trip of “Ascend to new heights” Campaign

07-Mar-2013

Dears, Finally, after two phases contesting, 150 global winners from 31 countries and regions won the grand prize ---- 4 Day-3 night all inclusive Dubai Trip! The deserts, Gala Dinner, Helicopter, cruise, over- five star Hotel… we invite you to follow our Huawei Global travelling group to feel Dubai!

MWC2013，Huawei Device booth Highlights

27-Feb-2013

MWC2013，Huawei Device booth Highlights

Huawei Debuts Software Innovations at 2013 Mobile World Congress

27-Feb-2013

Barcelona, Spain, February 27, 2013: Huawei, a leading global information and communications technology (ICT) solutions provider, showcased its multi-screen software solution, AirSharing, at the 2013 Mobile World Congress (MWC). Huawei’s AirSharing connects a range of devices including smartphones, tablets and home appliances and seamlessly integrates content, functionality and control across technologies through Huawei’s wireless cloud. Available through Huawei’s Emotion UI*, AirSharing further demonstrates Huawei’s commitment to developing innovative software that provides convenient and enriched experiences for people around the world.

The AirSharing solution supports a series of powerful functions, such as projecting content and photos from a mobile phone for instant viewing via television, including remote sharing as well as sharing the gaming experience seamlessly from smartphones, to tablets or television monitors. AirSharing can also be used in a business setting, allowing people the freedom to leave behind their notebook PCs, and use files via their smartphones to project content onto a monitor through a Wi-Fi connection.

"Airsharing is our latest software innovation which, together with our proprietary Emotion UI, is a way to differentiate ourselves and offer an easy-to-use solution for our customers," said Richard Yu, CEO of Huawei Consumer Business Group. "In the near future, we also plan to open Airsharing to third-party content providers and developers to further build on this multi-platform to benefit customers even more through a smart, integrated world."

Through third-party content providers and licensed developers, AirSharing aims to provide more interactive and richer content in videos and music so as to be a high-quality, multi-media source for the Huawei user.

AirSharing is activated on Huawei’s Emotion UI, which is currently preinstalled on selected Huawei smartphones and tablets including HUAWEI Ascend P2, D2 and Mate. Huawei’s Emotion UI runs on Android 4.1. Emotion UI improves usability and provides a simple navigational experience for users which can be easily customized to suit their personal needs. Its UniHome function combines home panels with the main menu, while Huawei’s patent-pending Me Widget better utilizes screen real-estate by combining all the information and functions you need in a single, customizable widget. Emotion UI provides a rich pool of personalized themes for download; while themed wallpapers bring users a more vivid visual experience with interactive and fun transitional animations that can be changed by simply shaking the phone. Facial identification has also been added to the original range of screen locks to enhance security and uniqueness of each user experience.

Emotion UI includes a smartphone housekeeper function to support real-time data traffic tracking, automatic blacklisting and blocking, periodical system cleaning, and spontaneous exiting of idle programs and cache cleanup, in addition to anti-virus, energy saving, privacy protection, software management, and more.

Huawei Device 2013 MWC--Press Release Highlights

26-Feb-2013

Catch the highlights for Huawei Device’s 2013 Mobile World Congress. Huawei Device “Make it Possible” with their new release of the Ascend P2, the world’s fastest smartphone.

Huawei Brings Connectivity to Vehicles with its New Range of Telematics Solutions

26-Feb-2013

Barcelona, Spain, February 26, 2013: Huawei, a leading global information and communications technology (ICT) solutions provider, unveiled a series of products heralding the company’s first foray into telematics solutions. At the 2013 Mobile World Congress, Huawei showcased its vehicle-compatible 3G and LTE communication modules, MU609T and ME909T, its 3G mobile hotspot, DA6810, and its 3G onboard diagnostic (OBD) box, DA3100. Huawei’s products for vehicles provide stable wireless solutions in diverse environments regardless of weather conditions, terrain, or reliability of power supply, providing new development opportunities for the automotive industry, and unsurpassed convenience for car owners.

"Huawei is excited to welcome in an era of smart vehicles with the availability of products that integrate wireless communications and automotive electronic technologies," said Kevin Liu, Vice President, Mobile Broadband Division, Huawei Consumer Business Group. "Huawei’s telematic solutions are designed to enable cars and other transportation vehicles to exist in a seamless wireless mobile environment, so that users are truly able to enjoy the benefits brought about by ICT services."

The MU609T and ME909T are Huawei’s first 3G and LTE communication modules for vehicles. They are both pin to pin compatible, and cater specifically to the working enviroment temperature and power consumption of the automotive industry. The MU609T can support up to 14.4M under the HSPA+ network, and the ME909T can support up to 100Mbps under the LTE network. Both modules are pre-installed with GPS and eCall. In addition, the FOTA remote firmwire upgrade capability makes it possible to integrate new technologies into existing MU609T and ME909T modules. The strengths of MU609T and ME909T have been recognized by leading global car manufacturers, and will be integrated into the wireless communication systems of some of the world’s top vehicles in the near future.

The DA6810 3G WiFi Box creates 3G WiFi hotspots in mobile environments to provide high-speed internet connectivity on-the-go. Once installed with the HUAWEI DA6810 3G WiFi Box, a vehicle becomes interactive, high-tech and networked, providing owners with a high-speed internet and audio-visual entertainment experience.

The DA3100 is an on-board diagnistics (OBD) data transferring system that enables insurance providers and fleet management companies to retrieve information such as location, vehicle conditions and driver habits. This in-car system transfers information in real time through a 3G network to the telematics service provider (TSP) platforms of various third-party entities. It also enables vehicle owners to activate the car horn, headlights and windows remotely via smartphone apps. The DA3100 is powerful yet easy to install, is not limited by geographical region or vehicles types, and can be activated upon installation.

Huawei Showcases Smarter Home Solutions at 2013 Mobile World Congress

26-Feb-2013

Barcelona, Spain, February 26, 2013: Huawei, a leading global information and communications technology (ICT) solutions provider, showcased the HUAWEI MediaQ M310 at the 2013 Mobile World Congress (MWC). Ideal for families to stay connected, the media cube connects content from smartphones, tablets and TVs, bringing the living room into a smarter era.

A small unobtrusive cube, measuring only 14mm slim, the MediaQ M310 has hefty hardware capabilities encompassing multi-screen interactions, media management, video calls and gaming. Powered by a quad core ARM9 processor, the MediaQ enables wireless projection through an HDMI in-connection, and together with a TV screen and an external camera, it provides exceptional video call quality for connecting with family and friends around the world. Its existing 32 GB memory can be further supplemented with Micro SD cards.

"In this era of digital evolution for the home, the HUAWEI MediaQ provides an enriched, integrated entertainment experience without the expense of overhauling the technology you already own and love," said Yang Zhirong, President, Huawei Home Devices. "With unsurpassed versatility, the MediaQ acts as a set-top-box, a smart TV and a portal that enables all content to be accessed on any device."

The HUAWEI MediaQ’s powerful consolidation function automatically sorts and organizes files from PCs, mobile hard disk drives and other storage devices. The HUAWEI MediaQ is pre-installed with games including Ducati Bike and Breaker’s Revenge II that can be played using tablets or game consoles. Additional accessories include a universal learning remote that controls the MediaQ, Set Top Box (STB), TV, and other digital devices, software converting smartphones into the MediaQ mouse and keyboard controllers, and a type-Y power cord to connect jump drives and mobile hard disk drives.

MediaQ M310 was first displayed at the 2013 Consumer Electronics Show (CES) in Las Vegas in January. Price and availability will be announced soon.

Huawei Reveals the World's Fastest 4G LTE Smartphone

24-Feb-2013

Barcelona, Spain, February 24, 2013: Huawei, a leading global information and communications technology (ICT) solutions provider, today introduced the HUAWEI Ascend P2, the world’s fastest smartphone, at the 2013 Mobile World Congress (MWC). The Ascend P2 features a 1.5 GHz quad-core processor and LTE Cat 4 providing an ultrafast web experience with download speeds of up to 150 Mbps. Continuing the fashion legacy of the Ascend P-series, it is only 8.4mm slim with an infinity edge 4.7-inch IPS HD in-cell touch display with second-generation Corning® Gorilla® Glass, and will be available in black and white.

"Ascend P2 is the perfect combination of elegance and power, and further proof that there’s no need to compromise when desiring a perfect smartphone. It is evidence of the outstanding smartphone experiences and great technology that we are committed to bringing to consumers globally," said Richard Yu, CEO of Huawei Consumer Business Group.

The HUAWEI Ascend P2 will be on sale in France through Orange in June 2013.

"We’re pleased to be working with Huawei again to enable our customers to have easier and faster access to all their favorite content,” said Yves Maitre, Senior Vice President, Mobile Multimedia & Devices, Orange. “We are impressed by the design and look forward to putting the Ascend P2 into the hands of consumers as soon as possible."

"The technological capabilities of the HUAWEI Ascend P2 will enable our customers to have the fastest access to all their content, with speeds up to 150 Mbps on our brand new 4G network," said Florence Paour, Device Marketing Director, Orange France.

The HUAWEI Ascend P2 runs on the Android 4.1 operating system, with Huawei’s own Emotion UI 1.5. Powered by a 2420 mAh battery and 1.5 GHz quad-core processor, the Ascend P2 downloads HD movies in minutes, and loads online videos, web pages, songs or e-Books in seconds. Huawei’s proprietary ’swift sharing’ supports uploads and downloads two to three times faster than other smartphones in a Wi-Fi environment. With its NFC module*, Ascend P2 enables e-payments and can act as an electronic ticket. Huawei’s unique Quick Power Control (QPC) and Automated Discontinuous Reception (ADRX) power-saving technologies, reduces power consumption and charging time by more than 25% compared to other smartphones.

Continuing the fashion focus of Huawei’s Ascend P smartphones, HUAWEI Ascend P2 evokes the image of an infinity pool with its seamless, elegant design and curvy contours. Using in-cell technology, its LCD 4.7-inch IPS HD touchscreen is an impressive 8.4mm slim. Its ’magic touch’ feature provides enhanced screen responsiveness even with gloves, and instant keyword translation and Wikipedia searches can now be done on a single window with ’smart reading’. The screen also calibrates its brightness automatically under any light conditions, allowing users to perform any function, under any light.

The HUAWEI Ascend P2 provides optimal photo and video features including a 13 MP BSI rear-facing camera with HDR, and a 1.3 MP front-facing camera to support self-portrait and video shooting. A dedicated camera key on the side of the phone also allows instant access to picture taking, click once for the camera to be activated and another time to take the shot. With Huawei’s advanced camera algorithm, high-definition images can be captured even in backlit conditions. Auto adjustment modes further enable Ascend P2 to produce photos that rival professional cameras.

The Huawei Emotion UI*, available on the Ascend P2 is easy to use and customize. The UniHome function combines home panels with the main menu, while Huawei’s patent-pending Me Widget better utilizes screen real-estate by combining all the information and functions you need in a single, customizable widget. Emotion UI is also pre-installed with a smartphone housekeeper function to support real-time data traffic tracking, automatic blacklisting and blocking, periodical system cleaning, and spontaneous exiting of idle programs and cache cleanup, in addition to anti-virus, energy saving, privacy protection, software management, and more.

The Ascend P2 will also be available globally around the second quarter of 2013.

*This function is available in selected markets only.

Make it Possible: Huawei Device Unveils its Global Consumer Branding Campaign at Mobile World Congress

24-Feb-2013

Barcelona, Spain, February 24, 2013: Huawei Device, the consumer business group of Huawei Technologies, a leading global information and communications technology (ICT) solutions provider, launched its global brand campaign today at the Mobile World Congress (MWC) 2013. The company also announced full-year global sales revenue of USD7.5 billion, a 10% increase from the previous year, as well as more than 127 million devices shipped. To build on its success in 2012, Huawei’s new ’Make it Possible’ brand initiative aimed at consumers worldwide will be a top focus for this year as the company shifts gears to be recognized as a global consumer brand.

In 2012, out of 52 million handsets shipped, 32 million were smartphone shipments, representing an increase of 60% from the previous year. The company also shipped 50 million mobile broadband (MBB) devices and 25 million home devices during the 12 months. Huawei experienced unprecedented growth in the fourth quarter of 2012 with shipments of 10.8 million, an increase of 89.5% year-on-year, securing the number three position for smartphone vendors globally, according to IDC data.

"At MWC last year, we launched the product name of Ascend, and introduced a series of flagship products. Today at this same platform, we are strengthening the brand promise of our products with our new brand campaign, ’Make it Possible’," said Richard Yu, CEO of Huawei Consumer Business Group. "This gives us strong momentum to focus our efforts to be a leading smartphone brand in the coming years. I am excited that ’Make it Possible’ not only defines who we are, it also represents the desire for extraordinary experiences from consumers around the world."

The ’Make it Possible’ campaign embodies the spirit of Huawei as it combines expertise and imagination to make the impossible, possible. Beginning at MWC 2013, the campaign will be rolled-out in selected markets around the world throughout the year, and will encompass such touch-points as retail experiences, online activities, and media engagement. ’Make it Possible’ is a result of extensive consumer research conducted in global markets, where consumers have indicated their desire for accessible and affordable cutting-edge products from Huawei Device.

At the MWC, Huawei also showcased "Make it Possible" with a visual installation of a solid, heavy floating medal cube, measuring 0.9m by 0.9m by 0.9m, the largest installation of its kind to date.

In 2012, more than 5,000 dedicated Huawei retail counters were set up in 45 countries and territories around the world. The company also recently concluded its most ambitious global product marketing campaign, where the campaign targeted millions of consumers in 45 markets from 15 regions.

Huawei Ascend Mate video

24-Feb-2013

Huawei Ascend Mate video

Huawei Ascend P2 video

24-Feb-2013

The HUAWEI Ascend P2 is the cutting edge of technology. With its superb 4G capabilities, sleek design and high quality screen, the Ascend P2 is the fastest 4G LTE smartphone in the world.

Make it Possible

23-Feb-2013

"Make it Possible" is not a slogan, it’s a mantra. It is not about claiming to do the Impossible, but the magic that is created when we use our imagination and expertise to push the limits. It’s where ambition and creativity, meet engineering and perspiration. Make it Possible is about creating the amazing.

MediaQ lifestyle video

22-Feb-2013